NY Fold_Hot-Italian

This secret has been hard to keep under wraps… We’ve added NY Fold, a new pizza joint in Central London, to the bill for MySliceFest this summer! This delicious pizzeria in Soho, gets regular rave reviews for their huge slices inspired by recipes from across the pond and we’re excited to play a part in their first mobile venture.


“Bringing New York pizzerias to London’s Theatre district, Annabel & Michael give you NY Fold.” Inspired by the New York style pizza, they saw a gap in the market for the classic American dough recipe and toppings here in London and thanks to a collaboration with Bruno DiFabio (a master pizzaiola with 6 world pizza titles), we can now all enjoy these tasty treats in our own city. You can even get it delivered to your office! #livingthedream

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With an impressive range of vegetarian options and meat concoctions to die for (The Butcher Shoppe slice… just sayin’), their menu is sure to cater to everyone! Their dough is aged for at least 48 hours and put through a cold rise fermentation process, making a light, airy and bread-like base and, apparently it’s more digestible too – meaning you won’t feel as bloated or over full… this can only be a good thing at a pizza festival!

ny fold pizzas

While their usual spot at 103 Charing Cross road is a sit-in restaurant as well as take-away, they’ll be putting together a mobile stall just for MySliceFest, which we’re over the moon about and can’t wait for you to all try a slice of their ‘pies’. Don’t worry, we’re not going to make you wait until July, we’ve got a pizza party happening at NY Fold this Thursday and there is a free slice for the first 50 guests through the door.

I know, we’re just too good to you 🙂


We caught up with Annabel, one half of NY Fold’s dream team, who said, “We are incredibly excited to be part of the first MySliceFest and to mark our first year of trading too. We have loved every minute of NY FOLD’s beginnings and we cannot wait to bring a slice of New York to those visiting the festival. We hope that you love our pizza as much as we do!”

pizza forever

And here are MySliceFest, we’re excited to welcome our friends from The Big Apple to London’s largest outdoor pizza festival on 30th July!

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